In order to further open Chinese beef market, promote development of beef cattle industry, chief representative of MLA in China , ZhengXuan visited CAAA again on Jan.3, 2008. President Chen Youchun, vice general-secretary Liu Qiangde of national cattle industry association, director of international cooperation department Li Xiaofei received the guests. They summarized the work in 2007 and exchanged their experience.
President Chen thought that China beef cattle industry made progress in adversity in 2007.
With fierce market competition, entrepreneurs considered a lot more than before and consumers ' concept also changed. In 2008, the main point of association ' s work is in two aspects: First, find ways to solve cattle source shortage problem; second, promote effective, environmental and sustainable development of beef cattle industry.
Mr. Zheng agreed with President Chen and introduced MLA ' s work in 2007. He said MLA ' s work was concentrated on three aspects:
First, use all kinds of supermarket to teach consumer, slaughter and supermarket workers to improve the recognition and quantity of high quality beef.
Second, make full use of 2008 Beijing Olympic Games, in virtue of Olympic Games to create excellent beef brand.
Third, teach consumers to recognize and enjoy high quality beef. The result of this work is outstanding.
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