On Dec, 22, 2012, China Animal Agriculture Association, together with sponsor TRUEIN Group, held the First China Animal Husbandry Creative Culture Festival - Pig at Beijing Diaoyutai State Guesthouse. Li Xirong, Director of China National Animal Husbandry Service, Yang Hanchun, Secretary-general of Chinese Association of Animal Science and Veterinary Medicine, Vice President Zhang Chunxin, Lin Yinsun, Gao Jiwei of China Animal Agriculture Association, CAAA Vice President Enterprises representative Fu Peizheng, Chairman Hou Jianfang of TRUEIN Group and other leaders and distinguished guests attended the festival. 500-odd participants including animal husbandry related experts, scholars, entrepreneurs, industry celebrities, official leaders, association administrators, security elites, media and representatives from German, Canadian, Danish embassies joined the festival.
The Opening Ceremony was shining with sparking ideas by putting culture first on the agenda
This festival took pig as its theme, with the aim of promoting pig industry transformation and upgrading by following the guidance of culture. During the festival, participants are guided to review the contribution made by the pigs in the course of long human history since ancient times by enjoying the pig achievements display, culture communication and creative idea sharing. Meanwhile, ecological, effective and modern pig industry model, healthy and scientific pork consumption concepts are introduced in the meeting.
Chairman Li Hua of TRUEIN said in her speech, pig, as the earliest domesticated livestock, keeps a close relation with human. Mrs Li pointed out that this festival was targeted at helping mankind to understand the development of human civilization, carry on culture wealth and promote industry development, by exploring and explaining the pig civilization.
Professor Wang Linyun of Nanjing Agricultural Universtity presented on the meeting his research results on pig culture entitled Pig Culture Interpretation: Harmony between Human and Pig, which is well-received by the audience.
Hu Song , China Chief Representative of Canadian Swine Exporters Association delivered a speech on Canadian Pig Culture, providing a different perspective to the audience.
Hua Hongbing, famous brand mastermind, took TRUNIN Group as an example of ways to build brand to start his speech on Integration and Creation of Husbandry Industry Chain - Path to Brand.
Encompassing pragmatic enterprises operation and academician perspectives, the festival is expected to create a unique culture feast for the whole industry.
It is known that TRUEIN Group will hold a series of pig related folk activities, such as New Year painting, paper cutting, sacrificing ceremony, and culture relic collection from Dec. 22, 2012 to April, 2013. Besides, In April, 2013, TRUEIN Group will held, in Zhengzhou , the place where its headquarters locate, a grand Closing Ceremony jointly with China Whole Pig Dishes Banquet. During the banquet, TRUEIN will present 3000-5000 pig dishes for thousands of people to taste and apply for Guinness World Record. Participants are mostly welcomed to join the banquet.
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